AI words: How to make AI sound less like AI

There’s no easy way to say it, so I’m just going to say it: I’m not a fan of AI words. I don’t hate them, but I’m incredibly wary of their abilities to really connect with audiences in a meaningful way. Now, I’m a busy solo entrepreneur, I’d be absolutely lying if I told you […]
Why a Target Client is key for a Content Strategy

Thinking about a content strategy? Make sure you dial in your target client before you start planning! Get to know who you’re talking to!
Your Content Strategy Needs Business Goals

Having clear outlined business goals is part of a content strategy. Learn the steps needed to create an effective, aligned strategy.
What does a Copywriter do?

Copywriters are magical unicorns who spend their time finding fun ways to play with people’s emotions.